Audi e-tron Launch

For years, Audi had thanked its new customers by sending them a corrugated box full of brochures, catalogs and cheap merch. For their first EV, I pushed for something more sustainable—a digital user experience on a USB drive, delivered in an eco-friendly aluminum carrier.

Concept | Messaging | Creative Direction

User Experience

New Owners’ Kit

Mail

Experiential

Event Collateral

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Mercedes Conquest