Audi e-tron | New Owner Experience

The first e-tron owners were a new market for Audi—young, affluent, eco-aligned. It seemed a shame to ‘thank’ them with the usual box full of Audi catalogs and brochures. We needed something different.

I suggested we create a digital new-owner experience, on a thumb drive, in an eco-friendly aluminum case. Which is exactly what we did.