PENN MEDICINE
Below the Surface
A Subterranean Audio Event & Podcast Launch
Philadelphia’s abandoned Spring Garden Station provided the platform for the Penn Medicine podcast launch. The concept paired a live orchestral performance with the station’s restored visual and acoustic grandeur, creating content for the podcast, concert film and audio release.
Writing | Creative Direction
The platform artwork became a central theme of the campaign—a symbol of Penn’s long commitment to the city’s cultural life and the visual identity for the podcast branding, album sleeve and social posts.
