PENN MEDICINE
Below the Surface
A Subterranean Audio Event & Podcast Launch
Penn Medicine’s first podcast series explored the human narratives that typically dwell beneath the visible work of medicine. The concept paired a live orchestral performance with the restored visual and acoustic grandeur of Philadelphia's abandoned Spring Garden Station, generating content for the podcast, concert film and audio release.
Writing | Creative Direction
The platform artwork became a central theme of the campaign—a symbol of Penn’s long commitment to the city’s cultural life and the visual identity for the podcast branding, album sleeve and social posts.
