01
Camels don’t spit and they don’t really wrestle.
They slobber a lot, that’s the thing.
Male camels foam copiously at the mouth when they’re rutting, so when they lunge out to bite you it seems like they’re spitting, but they’re not. They’re just biting.
Likewise, camels do not ‘wrestle’ in any conventional sense. With all due respect to the guidebooks, the fighting camels of Turkey are not ‘trained in wrestling maneuvers’ so much as they are cranky and inclined to sit on each other.
Put any two males in a ring and they’ll butt chests, lock necks and stomp around for 15 minutes before resting up and stomping around for another 20. Eventually a referee shrugs, they pull the camels apart and the CROWD! GOES! BERSERK!
It’s a tie. Always.
We did finally see a winner in the eighth match. He chased the loser three kilometers back into town.
02
Audi
04
Tech
06
Sound
07
Motion
08
Longform
09
B2B
10
Hey.
I’m Mike Van Egeren, a writer/CD in Detroit. I’ve worked at big agencies, won a few awards and am generally considered a solid writer, a clever strategist and a reasonably pleasant cohort.
But enough about me. Here’s you:
You love advertising. Sure, there are days when you’d rather be writing novels or teaching kids or canning crabs, but when you think about it you can’t imagine doing anything else.
You’ve got a great sense of humor. That’s why you love advertising. It’s fun, it’s funny. It’s the only industry on Earth that gives awards for immaturity.
You believe in good trouble. Not for the sake of trouble, but because new ideas are subversive and sometimes need to be defended. Or at least pitched.
You’re not fussy. You love getting down in the trenches and you don’t really care about the mud or the medals.
You own it. Whatever you do, you own it.
Oh, and you don’t hate to lose so much as you love, love, love to win. If that sounds like you, give a shout. We’ll do well together.