ISACA
Information Systems Audit and Control Association
A lot of tech prose sounds like it was written by Coneheads—Accelerate Your Career by Elevating Organizational Capability, for example. I took a different approach, distilling technical information into clear, compelling narratives that earthlings might actually want to read.
Practice Quiz Campaign
As with any certification exam, a little practice builds a lot of confidence. We developed sample quizzes for ISACA’s four major certifications and ran full campaigns behind each. This one targeted data auditors, and more than doubled the response rates of similar but less personable efforts. One key: choosing statistics that align well with the narrative.
AI Audit Beta
When ISACA launched their much-anticipoated AI security certification this year, they conducted a beta training to help them set and remediate issues before the launch. I developed the messaging, the materials and the infrastructure. The beta filled in a matter of weeks.
Win-Back Email
How do you talk to a lapsed member? Like a person, preferably. This email series spells out four key ISACA benefits in simple human terms and an approachable human voice. I wanted the recall the sense of belonging that comes with ISACA membership.
CMMI Nurture Campaign
ISACA’s CMMI framework offers a maturity model to determine the efficacy of business processes. This email cadence gives the reader two paths—Appraisal of their current processes, or Training to take their process improvement in-house.
This first email delivers the decision split point. Below it, the respective Appraisal and Training cadences.
Appraisal Path
Training Path
The Digital Trust Ecosystem Framework
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