The Covid Diaries
When COVID hit, nervous cardiac patients stopped showing up for their regular care. We produced this video series to lure them back. The staff liked the narratives so much that it became something bigger—a cardiac video, certainly, but also a salute to the first responders and their extraordinary feats.
Social Content
We used some of the more personal moments as social content. The public response was huge and the staff loved (and needed) the affirmation.
Telemedicine
We also availed ourselves of the opportunity to use staff footage to promote what was then a fairly new technology for remote care. My idea.
